STANDERTON VICTIM EMPOWERMENT NPO

Executive Summary

OBJECTIVE: To raise awareness about gender-based violence, provide resources, support survivors, and promote the NGO's mission through its blogsite.

TARGET AUDIENCE: General public, survivors, activists, policymakers, donors, and volunteers.

 SWOT ANALYSIS

·        Strengths: Dedicated team, powerful mission, compelling content.

·        Weaknesses: Limited budget, low website traffic, little social media presence.

·        Opportunities: Growing public interest, partnerships with other NGOs, influencer collaborations.

·        Threats: Competition for attention, sensitive content, changing social media algorithms.

MARKETING STRATEGY

BRAND POSITIONING

·        Establish the NGO as a trusted source of information and support for GBV issues.

·        Emphasize empathy, empowerment, and education.

KEY MESSAGES

·        Empathy for survivors.

·        The importance of awareness and prevention.

·        The NGO's commitment to ending GBV.

 CONTENT STRATEGY

• Blog Posts: Regularly publish informative, empathetic, and solution-oriented articles on GBV-related topics.
• Resource Hub: Create a section on the blog with comprehensive resources for survivors, activists, and policymakers.
• Personal Stories: Share survivor stories and success stories.
• Guest Posts: Collaborate with experts and influencers to contribute guest posts

• SOCIAL MEDIA

• Content Sharing: Promote blog posts, resources, and survivor stories on social media platforms (Facebook, Twitter, Instagram, LinkedIn).
• Engagement Campaigns: Create awareness campaigns, quizzes, and challenges to engage the audience.

EMAIL MARKETING

·       Build and segment an email list for regular updates, newsletters, and educational content.

IMPLEMENTATION PLAN

·       Create an editorial calendar for blog posts and social media content.

·       Assign responsibilities to team members.

·       Develop email templates and schedule newsletters.

 KEY PERFORMANCE INDICATORS (KPIS)

• Website Traffic
• Social Media Engagement
• Email Open Rates
• Brand Mentions and Media Coverage

BUDGET

·       Allocate budget for content creation, social media advertising, email marketing tools, and partnerships.

TIMELINE

·       Set specific milestones and deadlines for each campaign and content release.

EVALUATION

·       Regularly evaluate the marketing plan's effectiveness and make adjustments based on KPIs and audience feedback.

 CONCLUSION

An integrated brand marketing plan for a GBV NGO blogsite should focus on empathy, education, and engagement. By consistently providing valuable content, leveraging social media, and collaborating with partners, the NGO can raise awareness, support survivors, and contribute to the mission of ending gender-based violence.